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What Makes a Good Website?

Did you know that there are about 4.49 billion pages on the Internet? In fact, the web is so big that Google has managed to only index 200 Terabytes worth of data -- 204,800 gigs -- just about 0.004% of the total Internet! Naturally, some websites out there are better than others, but why? What is it that makes a "good" website? Does y . . .

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How to Improve Your Email Subject Lines

You've probably seen the data. You likely know that email marketing is one of the best digital marketing tactics out there. After all: Email campaigns are capable of earning one forward for eve . . .

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Email Marketing Shined on Black Friday

It's no secret: email marketing is one of the best digital marketing tactics out there. It yields an average 4,300% return on investment and it's 40 times better at acquiring customers than social media marketing, after all. No wonder why 59% of marketers planned to increase their email marketing budgets this year.  What you may n . . .

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What Is Digital Marketing, Anyways? 3 Things You Should Know

One of the most important things you can do nowadays as a small business owner is work with a digital marketing agency to get your business seen, and heard. However, if you're like one of the hundreds of other small business owners out there, you're either skeptical of its efficacy, or you're not even sure what "digital marketing" necessarily en . . .

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