September 14th, 2015
Social media is not just a fun way to pass the time, reconnect with friends, share vacation photos, play games, and look at pictures of interest. It's also one of the best marketing platforms out there. If you don't currently have a social media marketing strategy in place, you need to get on it. Here's why.
It's One of the Most Popular Online Activities.
People love social media a lot. Social networking is one of the top online activities in the United States, with the average user spending about 37 minutes each day on social network sites. In other words, it's where people are spending a lot of time. It's where they're being engaged.
About Half of Web Users Look Towards Social Media When Purchasing.
Believe it or not, about half of all web users look towards social media when they're making a purchase. One recent survey found that a whopping 46% of people go online to social networks when they're buying something. This means that social networks directly influence the purchasing decision of about half of online consumers.
It Works.
Best of all, social media marketing works. About eight out of 10 small- to medium-sized businesses have used social media to drive their business's growth, proving that maintaining a social presence online can expand your business.
If you don't have a digital marketing agency taking care of your social media management needs, then you consider partnering up. These professionals can not only help you create a more engaging social media presence, but also increase your online visibility in other ways, too, such as by increasing your search engine ranking. Consider the fact that 44% of online shoppers begin by using a search engine, and that 50% of all mobile searches are conducted in the hopes of finding local results with 61% of those searches resulting in a purchase. What's more, content marketing also generates three times as many leads as traditional outbound marketing but costs 62% less.