Many small business owners are aware of the fact that they should invest in search engine optimization (SEO) but aren't entirely sure why. Simply put, SEO is the process of improving a site's search ranking so that it receives more web traffic and in turn, more leads. In other words, SEO is digital marketing, but that doesn't really explain why . . .
If you don't already have a social media marketing strategy in place, you need to get on it. Social media is one of the most important digital marketing tactics nowadays, and if you don't believe it, consider the following. Social Media Has Become Part of People's Daily Lives. Social networks are now a big part of the consu . . .
You've probably seen the data. You likely know that email marketing is one of the best digital marketing tactics out there. After all: Email campaigns are capable of earning one forward for every 21 emails opened. About 48% of emails are opened on mobile devices, while 64% of decision-makers read their emai . . .
Did you know that there are about 4.49 billion pages on the Internet? In fact, the web is so big that Google has managed only to index 200 Terabytes worth of data -- 204,800 gigs -- just about 0.004% of the entire Internet! Naturally, some websites out there are better than others, but why? What is it that makes a "good" website? Does . . .
Google is a pretty fantastic search engine. There are some 4.49 billion web pages online. Yet, you can ask it just about any question you can possibly think of, and it'll get you an answer. That's incredible, but how does it do it? Google uses several different algorithms to measure a site's relevancy and quality for a given sea . . .