November 22nd, 2021
38% of people that visit your website will stop visiting if the design of your website isn't attractive enough. As we move in 2022, you must track the upcoming trends and incorporate them into your website development.
We've created a brief guide that details some of the web development trends to be on the lookout for. Not only does this ensure you maintain your competitive edge, but it also increases the credibility of your website amongst site visitors.
Read on now to find out which trends will help set your business website apart from others!
1. Incorporating Artificial Intelligence
By 2027 the artificial intelligence industry will be valued at a massive $266.92 billion, and it will have made its way into every aspect of people's businesses. If you're looking to follow this trend, there are several ways to incorporate the use of AI into your website design, including:
- Building a chatbot
- Adding personalized touches to the customer experience
Artificial intelligence software is constantly collecting data as people click through your site. With this data, you can make changes to things like content to increase website engagement.
AI is listed as a trend because there is still testing being done to perfect its use, but the last thing you want to do is not find a way to use this testing phase to your benefit.
It's better to be a trendsetter than a follower.
2. Use of Voice Search
People are constantly on the move and need their hands to perform different tasks. This alone makes the implementation of a voice search on your website more beneficial than other trends.
If you're going to begin using voice, search it's got to be more than giving company website users the ability to ask a question. The feature should be able to recognize different verbal cues and tones from people that use your website.
If you get the development of your website's voice search right, it means you're taking another step towards perfecting the customer experience.
Two-thirds of companies compete to provide customers with better experiences than that of their competitors.
3. Introduction of PWA Applications
Using PWA applications does several things. One of the most important ones is that your website becomes mobile-friendly. People spend a significant amount of time on their phones regularly, therefore your website must translate correctly across all electronics.
PWA applications also make it easier to collect information about your site users. With this information, you can make changes to your website to ensure it meets the needs of your audience.
Website Development Trends for 2022
Several website development trends are essential for developers to know and use. Whether it's incorporating artificial intelligence or launching PAW applications, each offers significant benefits to your website.
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