December 5th, 2022
Did you know the internet is home to more than 1.5 billion websites? If you want to start a website for your business, you need to follow a good web development strategy.
Luckily, you don't have to be a developer to bring your website to life, but you do need to think about a few things. Read on to learn what goes into developing a website for new businesses.
1. Focus on the First Impression
One of the most important parts of web development is the first impression your site offers to visitors. You can make this happen by using consistent branding across the website.
However, a good website should also load quickly, or else you may cause people to click out of your site. Assuming people don't click away, you'll also need a professional design that helps your website stand out.
People can develop a first impression within seconds, so your website needs to look great and operate as efficiently as possible.
2. Prioritize Mobile Responsiveness
In 2021, over 50% of all website traffic came from mobile devices. If you want to take advantage of those visitors, your website must work well on smartphones.
When working on web development, you should be able to create a mobile version of your site separately from the desktop. That way, you can get rid of any unnecessary elements or hide them in collapsable menus.
You can adjust the design as well so that the columns are narrow enough to be viewable on smaller screens.
3. Implement SEO
Search engine optimization (SEO) comprises a lot of different things, from on-page and off-page SEO to technical SEO. Technical SEO covers factors like page load speed and a sitemap that search engines can crawl.
You can put these things into practice when working on the development of your site. Now, you'll also want to work on other types of SEO, such as by getting backlinks from reputable websites in your niche or publishing blog posts.
4. Add Website Security
One of the best web development tips you should follow is to use a secure sockets layer (SSL) certificate. While you can find them for free, paying for an SSL can give you more security.
If you want to take payments right on your website, you need an SSL to encrypt the payment data of your customers. That way, you can keep hackers from getting ahold of credit card numbers and other information.
5. Hire a Developer
You can do some basic web development yourself, especially with tools such as WordPress. However, it never hurts to hire a professional to help you make your dream website a reality.
A developer can write code that offers a unique design you won't find on other websites. They can also assist you with technical SEO and help you set up website hosting and a security certificate.
Web Development Made Easy
Web development is a vital part of digital marketing for new businesses. While advanced development requires years of training, you can carry out some basic tasks yourself.
Be sure your website offers a good first impression and that you use SEO and a responsive design. That way, you can get more visitors to your site to convert them into customers.
Are you ready to start developing your website? Learn about our small business web hosting service.