The Value Of Social Media: 3 Reasons Why It Matters

Blog Article

 August 24th, 2015

Don't underestimate the value of a social media marketing strategy. By engaging consumers online, you can build brand loyalty and generate more brand exposures, which can have a real impact. Here's why you should have a digital marketing agency to handle social media management for your brand. 

Social Media Marketing has Scale

According to research from 2013, 87% of small to medium-sized businesses (SMBs) reported that social media helped their businesses, while 74% of marketers saw improved web traffic after spending just six hours a week social networking. What's more, 35% of marketers were able to use Twitter to generate a customer, and social media posts and blogs now reach eight out of 10 U.S. Internet users.

YouTube Is the Diamond in the Rough

Did you know that 44% of online shoppers first start with a search engine? What you might also not have known is that vloggers' favorite social networking site -- YouTube -- is also the second-largest search engine. It's actually bigger than Bing, Yahoo, Ask, and AOL all put together. In other words, posting content to YouTube and ranking well in its search results can help get your brand in front of shoppers.

Mobile Platforms Matter

The thing about social media is that it's mostly a mobile platform. In other words, a lot of the traffic you'll get from social networks will be mobile users. In fact, about 73% of Facebook's net ad revenue comes from mobile. This is a good thing. Research shows that 50% of all mobile searches are done in the hopes of finding local results, and 61% of those searches result in a purchase. However, this also means that your site needs to be mobile optimized. If it's not, those users will go back to the social media channel, and perhaps decide to do business with the competition.

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