September 14th, 2015
YouTube is far more than a place to find viral videos of cats and flying lawnmowers. Here are just a few things you might not have known.
YouTube Is One of the Biggest Search Engines Around.
Believe it or not, YouTube is actually the second largest search engine on the Internet. It's bigger than Bing, Yahoo, Ask, and AOL combined. The only search engine bigger is Google, which owns YouTube. This means that YouTube is a prime digital marketing platform. About 44% of online shoppers begin their search using a search engine, and if they're on a mobile device looking for local results, chances are they're going to make a purchase at the end of their search. Research shows that 61% of mobile searchers looking for local results result in a purchase.
The Value of One-Minute of Video Marketing Is 1.8 Million Words.
As any digital marketing agency can tell you, you need to incorporate YouTube into your social media marketing strategy, because it's one of the most cost-efficient ways to reach your audience. According to Forrester Research, the value of one minute of video is equal to 1.8 million words of online content. That's about 3,600 average web pages. If you were to write one web page an hour, it'd take you 150 days of writing just to get the value of one single minute of video.
YouTube Is Very Popular.
Odds are you know that YouTube is preposterously popular, reaching over 170 million users each month. However, did you know that more than 829,000 videos are uploaded every day? Every second, there are about 10 more new videos added to YouTube. Every minute, 24 hours worth of video are uploaded, too. There are so many videos on YouTube that it'd take you longer than 1,700 years to watch them all.
YouTube is a far more powerful marketing vehicle than you might have realized.