August 10th, 2015
Like most other things, it's possible to improve your digital marketing campaigns if you go back to the basics. Advancing the fundamental elements of your digital presence will improve almost every other part of your site, help you start ranking better, and get more leads.
Here are a few things you should consider:
Email marketing isn't dead. Sure, a lot of brands send out spammy junk, but not all promotional emails necessarily are spam. The key is to offer end recipients something of value, be it info about a sale or a coupon. Believe it or not, for every $1 spent on this digital marketing strategy, the average return is $44.25.
Where and how you host your website is also unbelievably important. Private, dedicated servers are much better than public ones. When a site is hosted on a public server, it might share it with other, less-reputable sites, which can hurt a site's search ranking the same way terrible neighbors can bring down the value of a neighborhood. At the same time, private hosting services -- cloud hosting services, in particular -- offer several other benefits over shared website hosting services.
You might think blogging is not needed, but if a brand doesn't blog, it loses a critical edge against its competition. You see, the only thing a blog cost is time, and its benefits are priceless. Blogs create more pages for Google to index, thereby increasing the likelihood of ranking well on a keyword. What's more, companies who blog receive 97% more links to their websites. The key is to keep at it. Digital marketing experts estimate that if brands keep at their blogs, they're 13 times more likely to enjoy a positive return on investment from their blogs.
If you're having trouble with digital marketing, go back to the basics. You'll be glad you did. If you have any digital marketing questions, feel free to contact us.