How Do Website Analytics Benefit Your Business?

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How Do Website Analytics Benefit Your Business?

 November 3rd, 2019

Have you often wondered how many visitors have been visiting your website? Do you know if your blog is reaching many people? Have you ever thought about which web page may be attracting more visitors? Have you been experiencing low sales, and you do not know why? The answer to your questions may be rooted out in utilizing website analytics.

Website analytics are essential to your online presence when it comes to an understanding of what your website visitors are doing and why they are doing it. If you do not pay attention to this information, it will be to the detriment of your future financial growth. So what is the full definition of website analytics?

Defining Web Analytics

According to Wikipedia, "Web analytics is the measurement, collection, analysis, and reporting of web data for purposes of understanding and optimizing web usage. However, Web analytics is not just a process for measuring web traffic; but can be used as a tool for business and market research and to assess and improve the effectiveness of a website. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends, which is useful for market research."

Tools

There are many tools that you can use. One of the most popular tools is Google Analytics. Your CMS software may also have plugins or modules that have website analytics as well. Also, your trusted hosting provider may provide tools that you can use to keep track of your site analytics. A few examples of these tools are:

Clicky

Mint

Church Analytics

KISSmetrics

Open Web Analytics

Clicktale

CrazyEgg

Piwik

Conclusion

To ensure financial growth and useful market research, do your due diligence to ensure you are in the know of where your visitors are going on your website. If you are not sure what you are doing or looking for, your trusted hosting provider can assist. Feel free to contact us today to help you.