September 18th, 2020
The Internet is one of the most effective tools that you can take advantage of as a business owner. In fact, you even have the capability to run an entire company from a smartphone.
Your company's website is also integral to ensuring that you brand yourself properly. But, not everyone knows how to go about it.
Not sure where to start? Don't worry, we’ve got you covered.
Let's take a look at everything you need to know about how to build brand awareness through your website.
Post Quality Blog Content
As you may expect, posting quality content to your site's blog is one of the most reliable ways to convey who your brand is. Not only will this generate traffic by posting information that people are looking for online, but you'll also establish your brand as an authority in your industry.
This will lead to increased trust between you and your audience, making them more likely to want to learn more about your brand.
One of the best ways to stay top-of-mind with your audience is to periodically contact them through email with promotional offers, brand info, etc. Fortunately, your website provides a reliable opportunity to secure email contact information.
For instance, you could offer your audience a chance to opt-in to a weekly newsletter in exchange for their email address. From here, you'll have far more control over what type of information about your brand your target demographic is exposed to.
Give Something Away for Free
Although this may seem counterproductive due to the opportunity cost you incur, it can actually lead to a long-term increase in revenue through future sales.
By giving something away for free that your audience finds valuable, there's a large chance that they'll share this content with other people they know through social media. For example, providing a high-quality industry case study that provides expert-level insight into relevant topics could gain you hundreds of new leads.
As this information reached more people, you'll begin to develop an exponentially stronger presence for your brand.
Link to Your Social Media (And Vice Versa)
Sometimes, it's not feasible to update your company's website every day with the most current information. Instead, you can leverage social media to provide your take on relevant industry news, offer advice for newer business owners, etc.
You can use your website to link to each social media you platform that you have so your audience can get a better idea of who your brand is through the content you post. As your following grows, you can take advantage of this synergy and link back to content on your website.
Understanding How to Build Brand Awareness Can Seem Difficult
But it doesn't have to be.
With the above information about how to build brand awareness through your website in mind, you'll be well on your way toward making the decisions that are best for you.
Want to learn more about how we can help? Feel free to get in touch with us today to see what we can do.