How To Choose The Right Top-Level Domain (TLD)?

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How To Choose The Right Top-Level Domain (TLD)?

 December 6th, 2019

According to Wikipedia, a TLD is defined as "A top-level domain (TLD) is one of the domains at the highest level in the hierarchical Domain Name System of the Internet.  The top-level domain names are installed in the root zone of the namespace. For all domains in lower levels, it is the last part of the domain name, that is, the last label of a fully qualified domain name. For example, in the domain name, the top-level domain is com. Responsibility for management of most top-level domains is delegated to specific organizations by the Internet Corporation for Assigned Names and Numbers (ICANN), which operates the Internet Assigned Numbers Authority (IANA), and is in charge of maintaining the DNS root zone."  The most commonly used TLDs are .com, .org, and .net.  However, as you will see below, there are many more to choose from.

So how do you choose the right TLD?

  1. Relevance. When choosing a TLD, you should consider if the name is relevant to your particular field of work.  For example, you could select a .org extension as a business. However, there are many other extensions to choose from.  A travel agency might choose “.travel.”  An online streaming company might choose “.tv.”  There are also extensions for countries.  So before you decide, make sure that your domain has relevance to what your business does.
  2. Branding.  Consider your branding when choosing your domain name.  This is probably the most critical reason because you want people to be persuaded to look closer at your website and your products.
  3. SEO.  Search engine optimization is also essential when choosing a domain name.
  4. Marketing.  Let’s also not forget about the market you are targeting.  When selling your product, you can choose a name for a country or locality where you are selling your product.
  5. Having more than one TLD will also aid in all of the above.

Remember that once you purchase your TLD, you cannot undo it.  Also, remember that you can always select more than one TLD.  If you are not sure what to choose, google “what are all the domain name extensions” and select a website that will display all of them.  As you can see, there are a lot to choose from.


Do your due diligence.  Research everything to determine all of the TLD’s you can choose for your online business.  Remember relevance, branding, SEO, marketing, and multiple TLDs in your decision.

If you have any further questions or concerns, feel free to contact us.

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