August 11th, 2022
What if you were sabotaging one of your best communication and marketing tools and didn't even know it?
To this day, email is a very effective marketing tool. On average, up to 25% of emails are opened by users, and it's very cost-effective. For each dollar you spend on email marketing, you can expect to see a $42 return!
However, it all starts with finding the best email hosting. Wondering how to get the most out of your email hosting provider? Keep reading to discover the answers!
The Best Security
Your emails may contain sensitive information. The same goes for messages that customers send back to you in response. This is why your email hosting provider should offer solid security.
The email host should be able to show you the different certificates they have and the regulations they are following. And if you are in a particular industry, you should make sure they are compliant (for example, making sure they are FISMA or HIPAA compliant).
Versatility and Flexibility
Want to know something you have in common with your customers? You both spend most of your time accessing email from mobile devices!
That's why good business email hosting should provide you with versatility and flexibility. Email should sync across your different devices and apps, giving you a seamless experience. And you should be able to access things like contacts, calendars, and emails wherever you are.
You and your employees are very likely to rely on email to store files and collaborate with one another. Because of this, one of your biggest concerns should be whether or not you have enough storage with your email host.
It's good to make sure each user has a minimum amount of storage (such as two gigabytes or more). You should also be able to easily move certain emails to an archive. As long as you regularly back that archive up, you can minimize your risks of losing valuable messages.
For a small business, the scariest thing about email is the idea of downtime. When your email is down, it can easily grind productivity to a halt. On top of that, your business will be bleeding money the entire time that email is unavailable.
Because of this, you need to make sure your email host offers reliable uptime. As an example, if they can guarantee an uptime of at least 99.9%, you won't have to worry about suddenly losing access to your email.
Considering how much money your business can lose when the email is down, an email host with great uptime will soon pay for itself!
Get the Best Email Hosting Provider Today!
Now you know how to get the most out of your email hosting provider. But do you know where to find a provider that meets all of your needs?
Here at Sectorlink, we specialize in providing the email solutions you've been looking for. To see how we can elevate your business, just contact us today!