May 26th, 2016
In this technology age, it is hard to find someone without a social media account. Babies, pets, and baby boomers alike are all getting connected on Twitter, Facebook, and Youtube. So there is no time like the present to use digital marketing to promote your business on social media. With the amount of exposure you will receive, you have nothing to lose! Here are some tips you must follow to be successful in the digital media world.
Make a page/account
First and foremost, you must make a business Facebook profile and Twitter account. This will be a great way to have customers interact with you and your product directly.
One in seven rule
An excellent marketing approach is to follow the one in seven rule where one out of every seven posts advertises your business, and the other six focus on content, whether it be a blog post or a relevant article. This way, your followers will not be inundated with advertising information, which could leave a bad taste in their mouth, and cause them to take their business someplace else.
It is essential to realize that many customers do not understand your business profile 100%. So, an easy way to communicate your brand is through sharing fun, easy to read information about what you offer. You can even start a contest by asking a question and offering a prize for the first person to answer correctly.
Make sure the content is relevant
Using fun posts is a great way to explain who you are to potential customers, but it is crucial you also supply them with relevant information that pertains to what they are looking for. This includes posting tips and tricks of the trade and offering exclusive deals and promotions.
Market through email
Email marketing is a powerful approach that can reach many. Sending emails is a great way to stay mobile, as 48% of all emails are opened on mobile devices. Email is also nearly 40 times better than Facebook and Twitter at gaining customers, and top-performing email campaigns earn one forward for every 21 emails opened.
Social media marketing is a powerful tool for any business. Contact the experts at Sectorlink SEO today for more tips and tricks!