February 22nd, 2016
With 4.49 billion webpages currently on the Internet, it can be hard to get noticed on the most critical and primary interactive platform -- the net. If your business is drowning in the ocean of the world wide web, consider throwing your company these lifesavers.
1. The cloud
Making a move to the cloud simply means that you're outsourcing your company's storage capacity. Cloud hosting services have high-capacity servers that can hold your information, back it up, and protect it. This storage method has many advantages. For example. The cloud is so helpful, in fact, that 80% of those who adopted the cloud saw significant improvements within just six months, and 82% of companies who moved to the cloud were able to save money because of the switch.
2. Increased Security
The last thing your company needs is to spend time and money combating web-based attacks, which can steal and/or corrupt important information. Taking preventative measures to strengthen your company's firewalls, anti-virus programs, and other protective software is well worth it, as it's already weaker than you might think. A 2012 study found that 86% of websites had at least one vulnerability. Worse, web-based security attacks have increased 23% since 2013. With an increased amount of cyber-attacks bombarding your system, investing in better security is a smart move.
3. Digital marketing
People need to be able to find your site to attract new customers and keep old ones. About 44% of online shoppers begin searching for products using a search engine, which is most likely Google, as it owns the largest share of the search engine industry. If you're not on the first page of search results, then you need to enlist the help of some digital marketing consultants. If you don't, it is going to be challenging to grow your organic traffic. According to Search Engine Watch, the first-ranked search engine result gets 33% of the traffic, which exponentially decreases from there on out. Digital marketing consultants are the experts you need to improve your rank and improve your web traffic.
Don't wait until your company's digital practices are obsolete. Contact Sectorlink today. By keeping up in the digital age, you can keep costs down without slipping behind the times.