June 1st, 2015
Reasons You Need Digital Marketing Help
If you want to get web traffic -- I.E., get paying consumers visiting your site -- you're going to need the help of a digital marketing agency. Here's why.
The First Ranked Search Engine Result Gets the Lion's Share of Web Traffic
Google's first ranked search result gets a whopping 33% of the web traffic for that search term. That means that the number one ranked result gets one-third of all the web traffic. Second and third receive 17.6% and 11.4% respectively. All in all, the first page of search results receives a staggering 91.5% of the web traffic. While you could research search engine optimization tips on your own in the hopes of getting on the first page, most are better off hiring a digital marketing agency, which has industry expertise and experience.
There is a Whole Lot of Competition Out There
It's also important to keep in mind that the competition for page one ranking is fierce. Right now, there are about 4.49 billion webpages on the Internet, which is a lot more than you might think. Put another way, Google has only indexed 200 Terabytes worth of this data, which is about 0.004% of the entire Internet. Although the point is to compete with the sites Google has indexed, this should still give you an idea of the sheer web volume that's out there. With so many pages to compete against, it makes sense to have a team of digital marketing professionals working for you.
Digital Marketing Agencies Have a Quiver of Tactics
If you try to manage search engine optimization yourself, chances are you're going to optimize some on-page elements on your website, and maybe start a blog. Those aren't bad things to begin with and are steps in the right direction. However, they're far from enough to achieve keyword ranking optimization. There is also off-page SEO optimization to consider, and most do not have the time or resources to execute. Digital marketing agencies also have PPC services, social media marketing strategy gurus, email writers, website hosting services, bloggers, and more that can help.
If increasing SEO visibility is top priority, you're going to need to hire a dedicated digital marketing agency
If you have any questions, feel free to contact us.