November 25th, 2022
When you think about digital marketing, initiatives like email campaigns, paid ads, and social media may come to mind. But the foundation of a solid digital marketing strategy begins with a great website.
It's often the first interaction a potential customer will have with your business. If you're hoping to expand the digital presence of your business, a dedicated server can help you take your website up a notch.
With a dedicated server, you have the entire server to yourself. When you don't have to share space with other business websites, there are some distinct advantages.
Here's a look at the benefits of dedicated servers for your business.
A big reason business owners choose dedicated servers is for better security. When you're not sharing server space, you have more control and authority.
This leads to stricter cybersecurity which protects your business and your valuable customers. With shared servers, you have unknown neighbors.
You have to worry about who your neighbors are and what they might be up to. If their security is lax, that can affect yours as well.
Shared hosting on single servers result in caps on things like website traffic, bandwidth, storage, and more. With a dedicated server, you're not sharing resources, and there are little to no limitations to contend with.
Enjoy more access, more resources, and more traffic with a dedicated server.
Your Personal IP Address
Individual servers have their own IP addresses. Unlike shared hosting, a dedicated server offers you a personal IP address that's yours alone.
This alleviates some of the risks that come from unknown or questionable neighbor sites. You don't want a neighbor site to negatively affect your ranking on search engines.
A dedicated IP address is a plus for e-commerce businesses that require SSL to process customer credit card payments.
As your business grows, you want to be prepared. A dedicated server can be customized. This gives you the flexibility to meet the needs of your business, employees, and customers.
With a dedicated server, you aren't limited to certain applications or software. You can build and expand your site as you need to without the restrictions that come with shared hosting.
Faster Load Speed and Ranking
In 2018, Google increased the weight load speed plays in page rankings. The difference in loading speed often comes down to website servers. Investing in a dedicated server may help increase your website's load speed.
Shared servers with limited capacity may miss the mark when it comes to speed. Dedicated servers are more likely to load and process information and transactions faster.
A quicker load time could help you improve your ranking. It may bring more traffic to your website and increase customer satisfaction.
The Benefits of Dedicated Servers
A dedicated server can be a key part of your digital marketing strategy and website design. Dedicated servers allow you to build a more customized website and improve the customer experience.
If you're interested in dedicated server solutions at affordable prices, Sectorlink can help.
Before you go, take a look at what Sectorlink's hosting solutions can do for your business.