January 21st, 2016
There's a lot that your digital marketing agency can do for you. Using email marketing, your agency can help you expand your audience, as top-performing email campaigns earn one forward for every 21 emails opened. Using mobile optimization, it can bring you more high-value store traffic as 50% of all mobile searches are conducted in hopes of finding local results, 61% of which result in a purchase. Using content marketing, it can generate more leads for less, as content generates three times as many leads as traditional outbound marketing, but costs 62% less.
But what about a pay-per-click strategy? Granted, most users only click organic links, but that doesn't mean PPC isn't an effective strategy if implemented and tracked appropriately. Here are a few things you should know.
Put your business number in your PPC ads
Putting your business number in your PPC ads is crucial, as 6-8% of mobile users are more likely to click on an advertisement that contains phone numbers. That might not sound like all that much, but that's almost a difference of one in 10 more.
PPC phone leads are three times more likely to convert
Believe it or not, phone leads generated by your ads are actually three times as likely to convert. One study found that landing pages actually drove almost twice as many phone leads as web downloads. This also means that you should be using phone tracking software, as you can use it to get a ton of valuable data, such as info on sales path, keywords, and more.
Inbound calls are highly valuable
Remember how we went over the fact that putting your phone number in your ads increases the number of calls you'll get? Well, the reason it's so essential is that inbound calls are actually worth five to 10 times more than the value of form fill leads. In other words, you can use this marketing tactic to generate phone leads, which are far more valuable than leads generated by other inquiry methods.