Web Hosting Reviews: Navigating Bias & Hidden Ownership

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Web Hosting Reviews: Navigating Bias & Hidden Ownership

 May 10th, 2023


The world of web hosting can be an intimidating place for beginners, with a plethora of hosting options available at varying price points and features. Web hosting review websites often come to the rescue, providing an easy way to compare different hosting companies and make an informed decision. However, the truth about these review websites is not as straightforward as it seems. Many of these websites are driven by commissions, hidden ownership, and biased recommendations. In this article, we explore the dark side of web hosting review websites and offer suggestions on how to navigate this complex landscape.

The Commission-Driven Truth

Many web hosting review websites are driven by the commissions they receive from the hosting companies they recommend. These commissions often incentivize reviewers to give higher ratings and more favorable reviews to the hosting companies that provide higher commissions, rather than focusing on the quality of the services.

This commission-based system can lead to a skewed representation of the best web hosting options available. Some of the top-rated companies on review websites may not be the best options for your specific needs, while lesser-known companies that offer excellent service may be overlooked.

The Hidden Ownership Web

Another issue to be aware of is the hidden ownership of many web hosting companies. It's not uncommon for a single parent company to own multiple hosting brands, each with a different name and branding. This practice can create an illusion of choice, as customers may believe they are comparing different companies when, in reality, they are comparing multiple brands owned by the same entity.

These parent companies often prioritize profits over providing the best service to their customers, leading to lower-quality hosting options and poor customer support. Customers can end up paying more for subpar services, unaware of the hidden connections between seemingly independent brands.

How to Find Genuine Hosting Options

  1. Look for free trials: One way to bypass the biased review websites is to look for web hosting companies that offer free trials. By taking advantage of these trials, you can personally test the quality of the hosting services and make an informed decision based on your own experience. Just be cautious of any hidden charges or automatic renewals upon the trial's end.

  2. Independent research: Conduct your own research to find reputable hosting companies. Look for customer reviews on independent websites, forums, and social media platforms. Pay attention to comments about the quality of the hosting service, uptime, and customer support.

  3. Transparency and ownership: When researching web hosting companies, be sure to investigate the ownership of the brands. Transparent companies often provide information about their ownership on their websites. You can also use tools like WHOIS to look up domain ownership and find additional details about the parent company.

  4. Compare features and pricing: When comparing hosting companies, focus on the features that are most important for your specific needs. For instance, if you require a hosting plan that supports e-commerce, ensure that the company you choose provides suitable features and pricing options.


The truth about web hosting review websites can be disheartening, as many of these sites prioritize commissions over genuine recommendations. To avoid falling into the trap of biased reviews and hidden ownership, take the time to conduct your own research, test hosting services through free trials, and investigate the ownership and transparency of the companies you are considering. By doing so, you can find a web hosting company that genuinely meets your needs and provides excellent service.

Ready for a reliable web hosting experience? Give Sectorlink a try with their 30-day free trials on most services. Contact us today.

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