March 21st, 2022
Did you know that 76% of consumers look up a business online before going to their in-person store? Because of this, it's critical that you design and develop an awesome website.
But what is web development, exactly? Read on to define this term and explore the importance of a good website development strategy.
What Is Web Development?
Web development is a broad term that refers to the building of a webpage. It encompasses many activities including designing, creating, launching, and maintaining websites. Programming websites is a core part of web development as is publishing new content.
There are two aspects of web development. The first, frontend development, refers to developing the part of the page that the user interacts with. It focuses on making the visitor's experience better with fast load times, simple navigation, and account management.
Backend development is the development of your end of the site. Users don't encounter it, but the software helps the page to run more smoothly. It stores and arranges data on the server.
How Is This Different from Web Design?
Web design is a part of web development, but they're not the same thing. While web design is the art of creating a page that looks good and engages users, development is much more about mechanics. Design is more about aesthetics and user-friendliness; development is about functionality.
Note that both web design and development necessitate expert knowledge and tools. Without professional assistance, your site won't look nice or behave well. That's why it's important to hire a web development company that knows how to do both and integrate these strategies together.
What Are the Benefits of Good Web Development?
Developing a smooth-running website is important because it lowers your bounce rate. If your site takes over 3 seconds to load, users will become frustrated and quickly click away. Slow-loading multimedia content can also cause site visitors to leave before they can even start browsing.
Other reasons that you need good web development include:
- The ability for easy audience engagement (via contact forms and account registration)
- Higher connectivity rates that can sustain more visitors at once
- Greater reliability due to less downtime
- The ability to gather information and accurately assess analytics (to identify your demographics, find pages that cause bouncing, and more)
- The ability to alter your site easily and better tailor it to your audience
- Growth with technical SEO and greater visibility
The bottom line is that you won't be able to spread your brand or message without a well-developed site. It's critical that you follow recent web development tips to get people to even begin engaging with your services.
Grow Your Online Presence Today
So, what is web development?
In the most basic terms, it's the ways that you get your website to function properly. In practice, though, it's an important part of any business strategy that ensures that online customers get the care that they need.
Sectorlink's professionals are committed to managing your online presence and ensuring that your business gets the traffic that it deserves. Contact us with any remaining questions that you have about developing your website and getting started with our managed cloud hosting services.