Why Choose Google Analytics For Your Drupal Site?

Blog Article

 July 30th, 2019

This article is the second in a series of topics regarding Drupal plugins.  Throughout this series, Sectorlink will discuss some of the best plugins offered for Drupal.

For a long time now, Google has been number 1 when it comes to SEO.  So there is no surprise here when the first place among web analytic services for measuring and analyzing traffic on your website is Google Analytics.   With Google Analytics module you can add web statistic tracking to your platform.  All you need to do is copy a tracking code and paste the javascript snippit into your code for every page.

Here are the following statistics features:

Single/multi/cross domain tracking

Selectively track/exclude certain users, roles and pages

Monitor what type of links are tracked (downloads, outgoing and mailto)

Monitor what files are downloaded from your pages

Custom dimensions and metrics support with tokens

Custom code snippets

Site Search support

AdSense support

Demographics and Interests support (formerly known as DoubleClick remarketing support)

Anonymize visitors IP address

DoNotTrack support (non-cached content only)

Drupal messages tracking

Modal dialog tracking (Colorbox)

Access denied (403) and Page not found (404) tracking

Cache the Google Analytics code on your local server for improved page loading times

Enhanced Link Attribution support

User ID tracking across devices

Changing URL fragments can be tracked as pageviews

Debug mode with analytics_debug.js

Other related modules

Google Analytics Reports provides graphical reporting of your site's tracking data. Graphical reports include a dashboard widget for admins, a small path-based report in blocks, and a full path-based report.

Conclusion

If you want to keep track your website’s traffic, then Google Analytics is the way to go.  Download and install Google Analytics for your Drupal site today.