July 14th, 2016
There are many ways you, as a business, can increase your efficiency and functionality through digital marketing. For instance, according to a study reported by Forbes, 55% of companies saw an increase in efficiency after they started using a cloud hosting service, and things like top performing email campaigns earn one forward for every 21 emails opened. Technology is truly an accelerating factor.
But, it can be hard to master these waters on your own, and that's where a digital marketing consultant comes in. Check out all the reasons why you need one for your business now:
They Know the Ebbs and Tides of the Industry
In today's world of instant gratification, the digital marketing industry can change at the flick of a switch, and as a business owner rather than a marketing expert, it's not really up to you to know when that happens. That's why your digital marketing consultant is there -- to keep up with changes in the industry and help you change your digital marketing campaign accordingly.
They Understand How to Use the Right Tools
From AdWords to Google Analytics, your digital marketing consultant will be able to guide you through the appropriate and necessary tracking functions you will need to find out how successful your campaign will be in the first place. You need that expertise: According to Moz, 80% of search results now contain AdWords ad placements. You could learn these tools yourself, but it would take time and effort that could be spent improving products or customer service.
They've Done This Before
You may never have run a digital marketing campaign, but your digital media and marketing consultant certainly has. In the same way that a litigation lawyer has been through a thousand cases, an interior decorator has seen many, many homes, and a chef has overseen countless meals, your marketing consultant has been the go-to for many a marketing campaign and isn't likely to make newbie mistakes. Let their knowledge and expertise guide you through the process.
One thing is for sure -- you won't be able to embark on the journey of gaining web visibility completely alone. Hire an experienced digital marketing consultant and improve your click through rates, brand awareness, and most of all revenue.