Why You Should Always Use SSL For Your Website

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Why You Should Always Use SSL For Your Website

 December 22nd, 2019

Securing your online presence is one of the most important things to implement on your website.  With the number of breaches that occur daily, you can ill afford an insecure website.  Whether you are selling over the internet or not, your site should always be protected.

What Is SSL?

Secure Sockets Layer (SSL) is a peer to peer (or client to server) communication protocol designed to encrypt the data being transmitted between two computers over the Internet.  This helps prevent a different computer from "eavesdropping" on the "conversation" that could not only read the data but also modify it in transit.

To use SSL, you will need to purchase a certificate from a Certificate Authority and install it on a web server.  Once installed, a web browser will read the certificate and use its key information to set up an encrypted connection between the browser and the server.

Here are a few reasons why your website should always be secure.

  • Secure Data Transfer – Your data that is submitted to your website via your users/customers should always be protected, especially if the data is sensitive.  All login forms, credit card information, etc. is sensitive information that should always be secure.
  • SEO (Search Engine Optimization)
    1. Many users will stop purchasing on your website if your shopping cart is not secure
    2. Google has informed the community that it will “continue to work towards a web that is secure by default.”  Research has shown that Google’s HTTPS ranking is very real and that SSL correlates with higher rankings.
    3. Chromium Browser labels HTTP sites as insecure and warns users that the site is insecure.
    4. Secure websites load faster than insecure websites.
    5. As of today’s date, more than half of the web is secure now.
    6. It provides better security regardless and should just be used by default.
    7. Better SEO rankings can lead to more traffic on your website.
  • With all of the ongoing data breaches, users trust secure connections more.

If your site is currently insecure, you are not doing your business and your users/customers justice.  You should seriously consider securing your website with an SSL today.

If you have any questions or concerns regarding this blog, feel free to contact us.