February 8th, 2016
Content marketing has been the king of digital marketing for years. After all, it does generate three times as many leads as traditional outbound marketing but costs 62% less.
However, search engine optimization (SEO) is continuously changing. What worked one day might not work the next. Currently, there are about 4.49 billion webpages on the Internet. With so much content already online, will the king remain on the throne, or will it fall?
Here are just a few facts about content marketing you might want to know going into the new year.
Content marketing is ridiculously prevalent
It seems like just about each, and every digital marketing agency has a content marketing strategy in place for its clients. According to Demand Metric, about 90% of organizations now use content to market. What's more, CMI's 2015 B2B Content Marketing Benchmarks and Trends estimates that 86% of B2B marketers use content to reach their audiences. In other words, virtually everyone is using content marketing.
Content marketing is taken very seriously
Content marketing is no joke. According to Forrester Research, nearly half (45%) of marketers say that they planned to prioritize content marketing in their 2015 budgets. That's not all -- way more than half (62%) of companies outsourced their content marketing. This means that it's so important, a company will hire someone to take care of it, if the company can