Many small business owners are aware of the fact that they should invest in search engine optimization (SEO), but aren't entirely sure why. Simply put, SEO is the process of improving a site's search ranking so that it receives more web traffic and in turn, more leads. In other words, SEO is digital marketing, but that doesn't really explain why . . .
Content marketing has been the king of digital marketing for years. After all, it does generate three times as many leads as traditional outbound marketing, but costs 62% less. However, search engine optimization (SEO) is constantly changing. What worked one day might not work the next. Currently, there are about 4.49 billion web . . .
If you don't already have a social media marketing strategy in place, you need to get on it. Social media is one of the most important digital marketing tactics nowadays, and if you don't believe it, consider the following. Social Media Has Become Part of People's Daily Lives. . . .
There's a lot that your digital marketing agency can do for you. Using email marketing, your agency can help you expand your audience, as top performing email campaigns earn one forward for every 21 emails opened. Using mobile optimization, it can bring you more, high-value store traffic as 50% of all mobile searches are conducted in hopes of fi . . .
With 2016 just over the horizon, search engine optimization (SEO) experts are already trying to read their tea leaves and determine the trends that will shape the next year in digital marketing. Here are just a few of the predictions they're making. . . .