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PPC or SEO: Which is Best for Your Company?

Both pay-per-click (PPC) and search engine optimization (SEO) are extremely effective ways to generate new leads online. In either case, the end goal is the same: Digital marketing consultants work to get your website onto page one of key Google search results.

But how do you know which methods to choose? . . .

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Main Differences Between Cloud Web Hosting and Shared Hosting

If you conduct a large portion of your daily business via the Internet, you may already be familiar with more traditional types of hosting services, like shared hosting. But did you know that many businesses are choosing to switch over to a cloud hosted server? A staggering 87% of businesses are now operating in the cloud. Many people aren't fam . . .

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Beyond Google: 5 Search Engines You Need to Know

Believe it or not, there is a search engine world outside of Google -- and it's one that you should be paying attention to. Many people are beginning to feel that Google has too much power, is too finicky with its algorithm, and is devoting too much SERP space to PPC ads. As a result, more people are turning to alternative search engines than ev . . .

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5 Benefits of Using Cloud Servers

The cloud is becoming ever more popular. In fact, end-user spending on cloud services could be more than $180 billion and for good reason, too. About 80% of cloud adopters saw significant improvements within a few months, and 82% of small businesses saved money by moving to cloud hosting. There are many reasons why the clo . . .

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