July 7th, 2015
Having a robust digital presence is as crucial in our complicated modern business world. It is good to have a digital marketing team on your side as a guide.
There are 4.49 billion webpages on the Internet, which Google has only indexed 0.004% of. With so many websites and pages, search engines naturally have to get complicated with their ranking algorithms.
Although you could undoubtedly launch and manage your own digital marketing campaigns, you're most likely going to miss certain aspects, unless you're an expert and keep up with the current trends.
Here are just a few of the more surprising factors that can affect your website's search engine ranking.
What's Linking to It
One of the most important ranking factors is linkage. Search engines take everything into account when determining how high or how low to rank a site. If the search engine spiders see that authoritative sources are linking to a page -- if authorities are acknowledging the power of another page -- they're going to rank it higher, because they're going to trust it more. The more high-quality links a site can get, the better it'll do.
How Often It's Updated
Search engines want to deliver their users the best, most relevant, most up-to-date results as possible. If you haven't updated your site in a while, search engines may think your information is out-of-date. On the other hand, if search engines see that you're frequently updating your website, it's going to rank it higher.
Where It's Hosted
Believe it or not, the server a website is hosted on actually affects its ranking as well. Websites either share servers with other websites, or they have their own private servers. Sometimes, a website hosting company will put one site with other, less savory websites, which can negatively affect ranking. Worst of all, the only way to control this is to purchase website hosting services' private server space. This is one reason why it's always good to go with the best hosting service out there.
Web page hosting, linkage, and updates are the tip of the iceberg when considering search engine rankings. If you have any questions about digital marketing, feel free to contact us.