Avoid These Common Email Marketing Mistakes

Blog Article

Avoid These Common Email Marketing Mistakes

 February 20th, 2020

No matter what type of business involved, everyone needs to utilize email to market your business.  If you are struggling with your email marketing campaign, here are a few things you need to do.

Greeting Your Subscribers

When a new subscriber joins your list, you need to ensure that you have a greeting email sent immediately.  Your greeting email informs the subscriber of how grateful you are for joining your list. You can also notify your subscriber how often newsletters go out, rules of any forums, discount coupons, latest offerings, etc.  In short, delaying the first contact would be foolish

Newsletters, Sales And Other Communication

Keep in touch with your subscriber.  Schedule newsletters, advertisement emails, and other communication that will have you in constant contact.  However, do not abuse it.  Sending more than one email a week maybe too much, and it could potentially cause your subscriber to become annoyed and end up unsubscribing.

Proper Communication

If your product is, for example, gender-specific, men more than likely will not want to see products for women and vice versa.  Make sure that when you send your emails, they are correctly segmented.  Otherwise, you will be wasting your time and effort.  Your emails could backfire and again, causing people to unsubscribe.  You need to focus on location, age, language, interests, browsing behavior, and even previous purchases.

Delaying Your Email Campaign

If you have a set schedule for when you send your email campaign, never procrastinate.  Do not wait for a better price on items, more subscribers, etc.  If you have that set schedule, then continue to send your campaign and never hold off doing it.

Mobile-Friendly Websites

Previous blogs:

Mobile Cloud Computing And Its Importance Within The Cloud

Why Responsive Mobile Websites Are Important

In these articles, mobile-friendly websites are discussed.  You need to make sure that your website is mobile compatible and responsive.  Do not make a mistake in ignoring mobile computing because more and more people shop using their smartphones.

Effective And Professional Communication

When you send out anything to your subscribers, make sure that the language is professional and precise.  Before you send, make sure you take the time to plan out what you are going to post, who is going to receive it (segmentation!). Pay attention to your spelling, sentence structure, and professional language.  Slang, spelling errors, horrible page formatting, etc., will turn your subscribers off, and you could start losing them.  Always maintain decorum and be professional.

Subscribing Takes Precedence

Make sure that your campaigns, newsletters, your website all lead to  "subscribing to our newsletter or email list."  Also, when you display this, do not hide it in the corner somewhere.  Make sure it’s as visible as someone shouting it loud and clear.  In other words, make sure that everyone can clearly see the subscribing links.  By doing this, your subscribers will grow in number.


Hopefully, all of the above will guide your email campaigns, as well as help your subscriber list grow.  Make sure you immediately contact new subscribers.  Remember that your subscribers can get turned off with too many emails, so do not overwhelm them with multiple emails each week.  Mobile-friendly websites are essential, so ensure that your website is mobile-friendly.  Lastly, ensure that your campaign is competent and professional.

If you have any questions or concerns regarding this blog, feel free to contact us.

View More Articles