Why Choose WooCommerce For Your WordPress Site? - Article 2

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Why Choose WooCommerce For Your WordPress Site? - Article 2

 April 18th, 2019

This article is the second in a series of topics regarding WordPress plugins.  Throughout this series, Sectorlink will discuss some of the best plugins offered for WordPress.

An open-source, completely customizable ecommerce platform for entrepreneurs worldwide, built on WordPress, and regularly audited by Sucuri (which is an industry leader in security)?   You are in good hands using WooCommerce for your ecommerce solution with WordPress.  WooCommerce has been around since 2008 and has a worldwide community, having stores from all over the world.  In fact, it has more than 350 contributors from around the globe.  WooCommerce is a modular system.  This means you can add only what you want, instead of having bloatware.  Moreover, WooCommerce seamlessly integrates commerce with content. Everything you need is in one place.  So why choose WooCommerce?  Let’s take a look at a few reasons.

Multiple Themes

WooCommerce is designed to work with a vast number of themes, including but not limited to, each year’s default WordPress themes and many popular themes from around the web.

Storefront Theme

Storefront is the official WooCommerce theme that is built with the same standards as WooCommerce itself and it is free.  With the Storefront extensions bundle, you can optimize it without touching code and along with it, you get a year of updates and support with the bundle.  While the bundle is not free, it adds Storefront, Storefront Powerpack, Storefront Parallax Hero, Storefront Product Hero, Storefront Mega Menus, Storefront Blog Customizer, Storefront Homepage Contact Section, Storefront Product Sharing, Storefront Footer Bar, Storefront Hamburger Menu, Storefront Reviews, and Storefront Pricing Table.

Some of these features to allow you to:

•    Change headers, footers, font, colors, and layouts in your store;
•    Create a homepage as unique as your brand with full control of layout, products, and categories;
•    Add a contact form, customer reviews page, etc;
•    Optimize conversion rates with improve checkout;
•    Build site navigation and menus;
•    Add an expanded menu, custom made mobile menu, and control the appearance of your image gallery.

Unrestricted Customization

You can edit any part of your site, whether the homepage layout to the buy button, to stand out from the crowd.

Built-In Blogging

You can publish great content and build a strong brand. In fact, you can utilize WooCommerce to integrate ecommerce with the world's most popular content publishing platform.

Embed Products, Checkout And More

Use short-codes to add your products to blog posts, or create landing pages that go straight to checkout.  This can be done on any page.

Categories, Tags And Attributes

This feature allows products to be searched and found easier to find.  It will help your customers find what they want by adding tags to describe a product.  You can also add attributes, for example, size, so customers can search for items most relevant to them.

Product Ratings And Reviews

You can show customer feedback directly on the product page, including a ‘Verified Owner’ label.

Customize For Location

Set the currency, language and measurement units (inches, centimeters or anything else) that’s right for you.

Product Sorting And Filtering

Let your customers sort products by popularity, new products, rating, price or attribute to find the right fit.

Unlimited Images And Galleries

Include any number of photos to show off your products.  Set a featured image to highlight the best photo site-wide.

Unlimited products

Add as many products as you want to sell without restriction to the number of products.

Conclusion

WooCommerce is the ecommerce software that powers over 2 million plus active stores and collaborates with fellow developers to build the future of ecommerce.  WooCommerce has been around for 11 years, having more than 350 contributors worldwide,  WooCommerce runs on 26% of the web.  Regularly audited by a leading security company Sucuri, you simply cannot go wrong using WooCommerce for your WordPress website.  If you have not already taken a look at WooCommerce, you owe it to your yourself (and your company) to look into WooCommerce right now.