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Email Marketing Shined on Black Friday

  • December 2nd, 2015

It's no secret: email marketing is one of the best digital marketing tactics out there. It yields an average 4,300% return on investment and it's 40 times better at acquiring customers than social media marketing, after all. No wonder why 59% of marketers planned to increase their email marketing budgets this year.  What you may n . . .

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Why Small Businesses Absolutely Need SEO Nowadays

  • February 8th, 2016

Many small business owners are aware of the fact that they should invest in search engine optimization (SEO), but aren't entirely sure why. Simply put, SEO is the process of improving a site's search ranking so that it receives more web traffic and in turn, more leads. In other words, SEO is digital marketing, but that doesn't really explain why . . .

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Social Media Matters: 3 Reasons Why

  • January 21st, 2016
Social Media Matters: 3 Reasons Why

If you don't already have a social media marketing strategy in place, you need to get on it. Social media is one of the most important digital marketing tactics nowadays, and if you don't believe it, consider the following. Social Media Has Become Part of People's Daily Lives. . . .

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How to Improve Your Email Subject Lines

  • December 9th, 2015
How to Improve Your Email Subject Lines

You've probably seen the data. You likely know that email marketing is one of the best digital marketing tactics out there. After all: Email campaigns are capable of earning one forward for every 21 emails opened. About 48% of emails are opened on mobile devices, while 64% of decision-makers read their emai . . .

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Back To Basics: What Makes a Good Website?

  • December 9th, 2015
Back To Basics: What Makes a Good Website?

Did you know that there are about 4.49 billion pages on the Internet? In fact, the web is so big that Google has managed to only index 200 Terabytes worth of data -- 204,800 gigs -- just about 0.004% of the total Internet! Naturally, some websites out there are better than others, but why? What is it that makes a "good" website? Does y . . .

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